Built from real emails
Every teardown starts from actual captured sends — subject lines, timing, and all.
We map observed flows
Welcome, cart rescue, win-back — what the captured sample establishes, flow by flow.
Multi-send evidence
At least three specific captured emails are linked as review receipts.
Scored to the evidence
Full collections grade programmes; public archives score only what their linked sample supports.
The first teardowns are in the lab.
We’re reviewing the first batch of DTC email programmes now. Subscribe below and they’ll land in your inbox the Sunday they publish.
The Sunday send
New teardowns land here first.
One evidence-backed brand analysis every week, plus the playbook worth stealing from it.